The Basics: Copywriting, Messaging and Voice

Interactive Workshop – Limited to 20 Attendees Only
Wednesday, January 27, 2021 (2:00 PM - 3:15 PM) (EST)
Event Details

Copywriting is an art, a science, a grind, a joy. Much depends on how you choose to approach it: how you set the table with all the ingredients needed for a strong letter; how you develop your own style to create letters and other materials that could only come from your mind (and fingers); how you find the right “way in” to a topic or audience. In this small group workshop, you’ll learn how one veteran copywriter has honed his practice over 30 eventful years. You’ll see how seemingly straightforward situations present multiple choices a writer must make — whether to inspire hope, anguish, guilt, empowerment or more ... and then choose your own to write sample letter leads. You’ll gain a wealth of suggestions and tips to round out your practice, enrich your vocabulary and research, and take the steps necessary to deliver professional work your way. 


Meeting ID: 876 0425 6240
Passcode: 508981


Workshop participants will learn: 

  • The steps to developing a great letter 
  • The power of a copywriter’s choices to steer a message and an appeal 
  • Good habits and smart tools – ways to begin developing your own voice


Dennis Lonergan, President,Eidolon Communications


Full participation in this event is applicable for 1 POINT in the CFRE International application for initial certification and/or recertification.

 Founded in 2001, CFRE International is an independent nonprofit organization whose sole mission is dedicated to setting standards in philanthropy through a valid and reliable certification process for fundraising professionals. Getting CFRE Certified showcases your personal and professional fundraising achievement, allows you to advance quickly through your career, and provides instant recognition of your commitment.


This event is made available to our members due to the generosity of our sponsors including featured sponsor:

Additional Information
Event Contact:
Risa Sudnow
Contact Organization:
Direct Marketing Fundraisers Association
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