The Basics: Copywriting, Messaging and Voice
Copywriting is an art, a science, a grind, a joy. Much depends on how you choose to approach it: how you set the table with all the ingredients needed for a strong letter; how you develop your own style to create letters and other materials that could only come from your mind (and fingers); how you find the right “way in” to a topic or audience. In this small group workshop, you’ll learn how one veteran copywriter has honed his practice over 30 eventful years. You’ll see how seemingly straightforward situations present multiple choices a writer must make — whether to inspire hope, anguish, guilt, empowerment or more ... and then choose your own to write sample letter leads. You’ll gain a wealth of suggestions and tips to round out your practice, enrich your vocabulary and research, and take the steps necessary to deliver professional work your way.
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KEY TAKE AWAYS
Workshop participants will learn:
- The steps to developing a great letter
- The power of a copywriter’s choices to steer a message and an appeal
- Good habits and smart tools – ways to begin developing your own voice
Dennis Lonergan, President,Eidolon Communications
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This event is made available to our members due to the generosity of our sponsors including featured sponsor: