Copywriting is an art, a science, a grind, a joy. Much depends on how you choose to approach it: how you set the table with all the ingredients needed for a strong letter; how you develop your own style to create letters and other materials that could only come from your mind (and fingers); how you find the right “way in” to a topic or audience. In this small group workshop, you’ll learn how one veteran copywriter has honed his practice over 30 eventful years. You’ll see how seemingly straightforward situations present multiple choices a writer must make — whether to inspire hope, anguish, guilt, empowerment or more ... and then choose your own to write sample letter leads. You’ll gain a wealth of suggestions and tips to round out your practice, enrich your vocabulary and research, and take the steps necessary to deliver professional work your way.
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KEY TAKE AWAYS
Workshop participants will learn:
SPEAKER
Dennis Lonergan, President,Eidolon Communications
CFRE CREDIT
Full participation in this event is applicable for 1 POINT in the CFRE International application for initial certification and/or recertification.
Founded in 2001, CFRE International is an independent nonprofit organization whose sole mission is dedicated to setting standards in philanthropy through a valid and reliable certification process for fundraising professionals. Getting CFRE Certified showcases your personal and professional fundraising achievement, allows you to advance quickly through your career, and provides instant recognition of your commitment.
FEATURED SPONSOR
This event is made available to our members due to the generosity of our sponsors including featured sponsor: