Smart Match: An Innovative Approach to Data Hygiene to Optimize Omnichannel Acquisition
Join us for an informative webinar on how Save the Children achieved their goal to increase donors and engage Mission Supporters. Andrea Friedman from Save the Children and Richard Geiger from Data Axle will discuss how they used a lead cleansing and matching program to increase ROI, conversion and raise donor lifetime value. Find out how you can take steps to build your own scalable and repeatable matching process that could lead to increased donations, second engagement and much more.
You will learn:
- How to create an omnichannel experience that will increase acquisition and donor Life Time Value
- The role quality data can play in increasing digital acquisition ROI –
- How to leverage technology and processes to make data more agile and useful
We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at email@example.com or 646-675-7314.
Andrea Friedman, Solution Architect, Save the Children
Richard Geiger, Senior Vice President, Data Axle Nonprofit