Smart Match: An Innovative Approach to Data Hygiene to Optimize Omnichannel Acquisition

Thursday, February 23, 2023 (1:00 PM - 2:00 PM) (EST)
Event Details

Join us for an informative webinar on how Save the Children achieved their goal to increase donors and engage Mission Supporters.  Andrea Friedman from Save the Children and Richard Geiger from Data Axle will discuss how they used a lead cleansing and matching program to increase ROI, conversion and raise donor lifetime value.  Find out how you can take steps to build your own scalable and repeatable matching process that could lead to increased donations, second engagement and much more.

You will learn:

  • How to create an omnichannel experience that will increase acquisition and donor Life Time Value 
  • The role quality data can play in increasing digital acquisition ROI –
  • How to leverage technology and processes to make data more agile and useful


We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at or 646-675-7314.


Andrea Friedman, Solution Architect, Save the Children 

Richard Geiger, Senior Vice President, Data Axle Nonprofit

Featured Sponsor

Additional Information
Event Contact:
Risa Sudnow
Contact Organization:
Direct Marketing Fundraisers Association
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