Optimizing Acquisition from Within: Maximizing Lapsed Donor

You meet, break up, and sometimes you get back together – and then the cycle starts all over again. This webinar will dive into one of the more overlooked, yet most valuable, components of a healthy Acquisition program: Lapsed Donor reactivation. Our panel of industry leaders will be sharing ACLU’s experience prioritizing Lapsed Donor investment and draw key insights from a recent analysis on donor behaviors and demographics during surge moments. Lean into the data and geek out with us.

Key Take Aways

• Strategies that work: How and when to prioritize lapsed donors in acquisition efforts
• Insights from the data: Learn how to forecast ROI for lapsed donor outreach and allocate budget
• Modeling techniques: A look into reinstate donors during surges

Speakers

Adam Rosensruggs, Principal, Gambit

Andrew Giffen, Principal, AKwire

Madeleine Durante, Associate Director, Donor Acquisition & Reinstatement, ACLU

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