Optimizing Acquisition from Within: Maximizing Lapsed Donor
Pricing
This webinar is free to attend.
Members: Can access recording and presentation.
Non Members: Can only access live webinar.
You meet, break up, and sometimes you get back together – and then the cycle starts all over again. This webinar will dive into one of the more overlooked, yet most valuable, components of a healthy Acquisition program: Lapsed Donor reactivation. Our panel of industry leaders will be sharing ACLU’s experience prioritizing Lapsed Donor investment and draw key insights from a recent analysis on donor behaviors and demographics during surge moments. Lean into the data and geek out with us.
Key Take Aways
- Strategies that work: How and when to prioritize lapsed donors in acquisition efforts
- Insights from the data: Learn how to forecast ROI for lapsed donor outreach and allocate budget
- Modeling techniques: A look into reinstate donors during surges
Speakers
Adam Rosensruggs, Principal, Gambit
Andrew Giffen, Principal, AKwire
Madeleine Durante, Associate Director, Donor Acquisition & Reinstatement, ACLU
Featured Sponsor