Day 2: DM 101

Thursday, January 27, 2022 (1:00 PM - 4:15 PM) (EST)


Member: Free

Nonmember: $20

Event Details

Learn the Fundamentals of Direct Mail in our two day DM 101 workshop. You can attend both days or just one. Please register for each day separately. See the sessions on Day 1 here.


1 -1:50 PM List Strategy for Acquisition, Tom Fleming, SVP Donor Acquisition, Adstra Nonprofit 

2– 2:50 PM Multi-Channel Marketing,  Catherine Wallwork, Digital Account Manager, Avalon Consulting

3PM- 4:15 PM Telefundraising/Text Marketing  – Caroline Mendez, VP of Client Services, SD&A Teleservices & Chrissy Hyre, Principal and Senior Vice President, CC&H

CFRE Credit

Completion of both days of DM 101 is applicable for 7 POINTS in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Additional Information
Event Contact:
Risa Sudnow
Contact Organization:
Direct Marketing Fundraisers Association
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