Day 1: DM 101

Tuesday, January 25, 2022 (1:00 PM - 5:00 PM) (EST)

Day 1: 1- 5 PM 

Day 2: 1 - 4:15 PM


Members: Free

Non members: $25

Event Details

Get educated on the essential elements of Direct Marketing. Join us for two half day workshops that will go in depth on the fundamentals needed to create a profitable DM program. You can feel free to attend just one day or both days. Please register for each day separately. See the sessions on Day 2 here.


1– 1:50 PM  Creative: Margot O’Leary, Senior VP and Director of Remote Work, Avalon Consulting 

2– 2:50 PM  Data Hygiene/Processing: Lori Barao, Manager of Operations, MMI Direct

3 – 3:50 PM Production: Leigh Ann Doyle, Production Manager, PMG

4– 4:50 PM Database: Jason Robbins, VP Marketing & Bus. DevelopmentROI Solutions

CFRE Credit

Completion of both days of the DM 101 is applicable for 7 POINT in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Additional Information
Event Contact:
Risa Sudnow
Contact Organization:
Direct Marketing Fundraisers Association
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