DAY 2: Direct Response 101

Join DMFA's New Direct Response 101 – A Two-Day Virtual Masterclass!

Are you new to direct response fundraising or looking to refresh your skills? DMFA’s brand-new Direct Response 101 Virtual Masterclass is your fast track to mastering the essentials. This is the second day of a two-day, interactive series, which will provide you with foundational insights and practical skills from seasoned nonprofit leaders and industry experts. See Day 1 here.

Here are the sessions for Day 2.

Engage, Execute, Measure & Learn

Get a complete view of successful direct response strategies—from planning to post-campaign analysis.

SPEAKER Luke Franklin, Vice President of Membership, ASPCA.

Soup to Nuts Direct Mail Production

Learn from a panel of direct mail production experts from Production Solutions.

SPEAKERS Michelle Johnston and Jamie McQueen, Production Solutions 

Digital Marketing Basics

Gain a solid understanding of essential digital marketing channels—email, social, paid search, and more

SPEAKERS Eliza Slone, Vice President Strategy,  MKDM Digital Agency

Putting It All Together

Wrap up with a multi-channel strategy session led by experts from MissionWired, a leading multi-channel agency.

Accessibility

We want to eliminate any barriers for attendance and have this be a good experience. If you need any accommodations to attend, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

FEATURED SPONSOR