DAY 1: Direct Response 101

Join DMFA's New Direct Response 101 – A Two-Day Virtual Masterclass!

Are you new to direct response fundraising or looking to refresh your skills? DMFA’s brand-new Direct Response 101 Virtual Masterclass is your fast track to mastering the essentials. This two-day, interactive series will provide you with foundational insights and practical skills from seasoned nonprofit leaders and industry experts. See Day 2 here.

Here are the sessions for Day 1.

Audience Identification and Strategy

Discover why understanding your target audience is the cornerstone of successful fundraising. Gain insights from a high-profile nonprofit leader, including a conversation about audience strategy.

SPEAKER: Steve Abrahamson, Vice President of Membership and Advocacy, National Audubon Society

Mapping Donor Journeys

Explore how to engage supporters at every stage of their relationship with your organization.

SPEAKER: Amy Sukol, Principal, Lautman Maska Neill & Company

Designing Effective Tests

Master the principles of designing, executing, and analyzing direct response tests with 

SPEAKER: Jessica Harrington, President, The Harrington Agency

Crafting a Compelling Message

Learn how to create powerful, emotionally resonant messages that inspire action and drive support.

SPEAKER: Winnie MacKintosh, Account Executive, K2D Strategies.

ACCESSIBILTY

We want to eliminate any barriers for attendance and have this be a good experience. If you need any accommodations to attend, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

Participation in Direct Response 101 Day 1 is applicable for 4 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification. Full Participation in both days qualifies for 8 Points.

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