DAY 1: Direct Response 101

Join DMFA's New Direct Response 101 – A Two-Day Virtual Masterclass!

Are you new to direct response fundraising or looking to refresh your skills? DMFA’s brand-new Direct Response 101 Virtual Masterclass is your fast track to mastering the essentials. This two-day, interactive series will provide you with foundational insights and practical skills from seasoned nonprofit leaders and industry experts. See Day 2 here.

Here are the sessions for Day 1.

Audience Identification and Strategy

Discover why understanding your target audience is the cornerstone of successful fundraising. Gain insights from a high-profile nonprofit leader, including a conversation about audience strategy.

SPEAKER Steve Abrahamson, Vice President of Membership and Advocacy, National Audubon Society

Mapping Donor Journeys

Explore how to engage supporters at every stage of their relationship with your organization.

SPEAKER: Amy Sukol, Principal, Lautman Maska Neill & Company

Designing Effective Tests

Master the principles of designing, executing, and analyzing direct response tests with 

SPEAKER: Jessica Harrington, President, The Harrington Agency

Crafting a Compelling Message

Learn how to create powerful, emotionally resonant messages that inspire action and drive support.

SPEAKER: Winnie MacKintosh, Account Executive, K2D Strategies.

Accessibility

We want to eliminate any barriers for attendance and have this be a good experience. If you need any accommodations to attend, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

FEATURED SPONSOR