Cross-Channel Campaign Conclusions: Do's and Don'ts

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Wednesday, January 19, 2022 (2:00 PM - 3:00 PM) (EST)
Event Details

Have you wondered if that digital ad will work as an acquisition carrier? Or if that direct mail concept can be applied to a social media campaign? 

In this webinar, we'll take you through a few ASPCA cross-channel fundraising/engagement campaigns, some successful and some not! Learn about the type of content and creative techniques and tweaks you can apply to your own evergreen and seasonal campaigns to convert them to additional channels. 


Key Take Aways

  • Entire campaigns or packages can rarely be translated to another channel successfully
  • Take a key piece of the campaign and optimize it for the appropriate channel and audience
  • Repetition is good! It takes seeing something at least 3 times to take action, so don't worry about constantly refreshing or looking lazy!

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at or 646-675-7314.


Kim Jakabcin, Senior Manager, Membership Marketing and Content Strategy, ASPCA

Stephanie Winkelmann, Senior Manager, Creative Strategy, ASPCA

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Additional Information
Event Contact:
Risa Sudnow
Contact Organization:
Direct Marketing Fundraisers Association
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