Have you wondered if that digital ad will work as an acquisition carrier? Or if that direct mail concept can be applied to a social media campaign?
In this webinar, we'll take you through a few ASPCA cross-channel fundraising/engagement campaigns, some successful and some not! Learn about the type of content and creative techniques and tweaks you can apply to your own evergreen and seasonal campaigns to convert them to additional channels.
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Key Take Aways
We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.
Speakers
Kim Jakabcin, Senior Manager, Membership Marketing and Content Strategy, ASPCA
Stephanie Winkelmann, Senior Manager, Creative Strategy, ASPCA
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