Making Custom Audio Ads Work in Mission-Driven Marketing

Custom creative can deliver stronger results – but when working with a mission-driven organization like Planned Parenthood, approvals can be just as important as the ideas themselves. M+R partnered with Planned Parenthood to create customized podcast ads, aligning messaging with specific shows and audiences to create an ad experience that felt tailor made for each listener.But breaking the mold required more than just creative chops – it also meant collaborating closely with internal teams to make sure our ads reflected the tone of the podcast *and* stayed on-brand.

In this webinar, we'll take you behind the scenes of this high-performing campaign. We'll share the strategy behind our custom approach, how we worked with Planned Parenthood's editorial and ad teams to get content greenlit, and the incredible results we saw. You'll walk away with practical tips on how to push creative boundaries while staying on-brand, streamline approvals without frustration, and craft audio ads that feel personal and powerful. 

KEY TAKE-AWAYS

• Strategies for pushing creative boundaries while staying aligned with your brand
• Ways to tailor podcast ads to specific audiences and show contexts to drive stronger engagement
• Tips for working with internal teams and stakeholders to keep approvals moving smoothly without sacrificing impact

SPEAKERS

Ylonda Gault, Senior Director, Brand Content & Editorial Strategy, Planned Parenthood Federation of America

Kyle Graham, Director, Digital Advertising, Planned Parenthood Federation of America

Gwen McGarry, Senior Vice President, Creative M+R

ACCESSIBILITY

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

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