The Power of Personal Connection: How to Build a Mid-Level Telemarketing Program
Pricing
This webinar is free to attend.
Members: Can view the recording and presentation at any time
Non Members: Can only attend the live event. They will not have access to the recording.
Discover the blueprint for a thriving mid-level telefundraising initiative that not only generates revenue but deepens your connection with donors. In this webinar, fundraisers from the American Civil Liberties Union and International Rescue Committee will share how they built and maintained high-touch telemarketing programs.
Through sharing their successes, challenges, and key takeaways, you’ll gain practical insights on how to build a new program from the ground up and ways to improve existing programs. We’ll elaborate with real case studies and methodologies on building an effective call team, scripting, segmentation, and new strategies with specific examples from a variety of campaigns including emergency response, matching gifts, cultivation calls, bridge campaigns, end-of-year campaigns, and more.
Key Take Aways
- How to start a mid-level TM program
- How to build an effective relationship between your organization and the call team
- How to create a script that inspires your donors and provides a cultivation element
- How to use data to inform your strategy and segmentation
- Learn the types of telemarketing campaigns: emergency response, bridge, match, reinstatement etc.
SPEAKERS
Christine Lowman, Senior Officer, Mid-level Giving, IRC
Ayesha Mahmooda, Manager, Donor Retention, ACLU
Amanda Zook, Director of Business Developmentt, DCM
FEATURED SPONSOR
