The Phone isn't Dead - Harnessing the Power of Telefundraising

In a landscape where donor counts are softening year over year, organizations are constantly seeking innovative strategies to enhance the size, diversity, and value of their donor files. Telefundraising remains a powerful medium for engaging with donors, expressing gratitude, securing support, and collecting valuable feedback.

However, as contact rates within the Telefundraising channel continue to decline for various reasons, the key to success lies in understanding and harnessing the power of data. In this ever-evolving landscape, organizations like Planned Parenthood, The Hospital for Sick Children (SickKids), and others have achieved remarkable results by adopting a data-centric approach.

Discover how Planned Parenthood and SickKids have leveraged data to double their top-priority target metrics. In this session, we will illustrate how we've transformed telefundraising into an attractive, cost-effective channel, converting donors into sustainers, elevating sustainer value, optimizing mid-level giving programs, and targeting Planned Giving prospects to deliver measurable and impactful results.

We will share the cutting-edge philosophy and data-driven strategies that are reviving a channel long thought stale of new innovation and growth. We'll share insights into how we use data to connect with your donors, identify and target the most productive donor segments, and provide organizations with the data they need to make strategic investment decisions.

SPEAKERS

Ashley Fedrigo, Vice President, CAUSEWORX

Tanya Tucker, Associate Director, Loyalty, Recurring Revenue Marketing, SickKids Foundation

Letal Zidkony, Senior Director, Donor Loyalty & Marketing Strategies, Planned Parenthood Federation of America

ACCESSIBILITY

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

FEATURED SPONSOR