Telemarketing Basics

Telemarketing remains a highly underutilized and controversial fundraising channel with incredible value for a multi-channel program. Learn the benefits of telemarketing for improving donor retention, increasing lifetime value, upgrading high value donors, finding planned giving prospects and driving up revenue especially for monthly giving. Learn from the telefundraising firm and the client side best practices for how to build and manage a TM program. 

Key Take Aways:

• How to start a TM program 
• Best practices for choosing the optimum audiences to call
• Choosing the right messaging
• Testing opportunities
• Impact to other channels

SPEAKERS

• Caroline Mendez, Vice President of Client Services, SD&A Teleservices
• Jennifer Minogue; Director, Monthly Donor Cultivation and Retention, ASPCA

CFRE

Full participation is applicable for 1 point in Category 1.B -Education of the CFRE International application for initial certification and/or recertification

FEATURED SPONSOR