Sustainers: A Lifeline During Economic Uncertainty

Tuesday, August 13, 2024 (2:00 PM - 3:00 PM) (EDT)


This webinar is free to attend.

Members: Can access recording and presentation.

Non Members: Can only access live webinar.

Event Details

A strong sustainer program is the lifeblood of a growing digital program–and a lifeline during periods of economic anxiety. But how are you driving your sustainer strategy?

With real case studies and detailed methodology, this session will share best practices in using data and technology to build robust and support sustainer programs. We’ll discuss modern and innovative ways to recruit sustainers, raise the dollar amount of monthly gifts, implement creative retention strategies, and how to use data and reporting to drive your sustainer strategy. The session will also include special appraisal of sustainers’ unique value and how to balance the long-term benefits of a long roster of monthly donors versus short-term fundraising priorities.

Key Take Aways:

  • Review creative, data, and technical strategy for growing a sustainer base
  • Analyze the long-term value of sustainers to an organization
  • Assess the risks and rewards of investing in sustainer acquisition and retention


Mark Doty, Director of Individual Giving, San Francisco SPCA

William Mooney Sloneker, Director of Client Services, Sanky Communications

DMFA Host: Eliza Slone, Vice President, Strategy, MKDM


We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at or 646-675-731



Additional Information
Event Contact:
Risa Sudnow
Contact Organization:
Direct Marketing Fundraisers Associaton
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