Surprising Facts about Giving Tuesday: Uncovering the Donor Perspective
Pricing
Webinar is free to attend.
Members can download the recording and presentation after the event.
In the nonprofit industry Giving Tuesday is a holiday staple just like Black Friday and Cyber Monday. While Giving Tuesday is a mere pre-teen compared Black Friday, revenue growth for the Global Day of Giving has skyrocketed over the last decade with its promising beginnings of $10 million dollars in 2012 to $3.1 billion in 2022.
Join us to hear best practices for targeting prospective donors to make the most of this important day and reach the audiences that are most inclined to give for your respective organizations using a variety of tactics and data points to help inform your strategy.
You will learn:
- When and where to reach donors based on co-operative data
- What trends we’ve seen year over year on Giving Tuesday and how to use them to your advantage
- How to appeal to donors using omnichannel campaigns that move the needle and improve ROI
Accessibility
We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.
SPEAKERS
Amy Braiterman, Vice President of Strategy, Data Axle Nonprofit
Shana Masterson, Director, Nonprofit Digital Solutions, Data Axle Nonprofit
FEATURED SPONSOR
