Strategies for Improving Year-End Performance

Last year-end, Human Rights Watch achieved an incredible feat at year-end: raising 20% more revenue from ⅓ of the audience. With a dynamic content calendar that strategically leveraged matches and optimized bid strategies across search ads, they were able to significantly improve digital revenue year-over-year. And by leveraging automation and cart abandonment emails, they were able to decrease email volume. All of these strategies allowed the HRW team to work smarter – not harder – while protecting their list and maximizing year-end results. Join the HRW team and their partners at MissionWired to learn how you can improve your upcoming EOY digital campaigns.