Sourcing Sustaining Supporters

Wednesday, September 23, 2020 (1:00 PM - 2:00 PM) (EDT)
Event Details

Monthly donors are a true sustainable revenue game changer. The reliable income makes a difference for organizations to navigate numerous crises as well as creating funding during the rest of the year. And even though it doesn’t seem possible, now is a particular important time to bring in new monthly donors, keep the ones you have, and reengage past donors.

Join us for this 60-minute Webinar where we will show you how to find new monthly donors and keep the ones you have -- yes, even during an episodic event. 

You can log on here:


In this interactive session, you’ll get answers to questions like:

  • What are the latest trends in sustainer giving?
  • Can you find new monthly donors even if your mission is not directly related to those impacted by Covid-19?
  • As we’re getting into the fall, how do you keep the monthly donors you have engaged?
  • Can you convert donors to start giving monthly with virtually no resources?
  • Can you ask monthly donors for more money?
  • Can you upgrade your sustainers and what’s the best approach?
  • What do you do with sustainers who want to stop?


John Wilburn, Senior Director of Direct Response, National Park Foundation 

Erica Waasdorp, President, A Direct Solution

Additional Information
Event Contact:
Risa Sudnow
Contact Organization:
Direct Marketing Fundraisers Association
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