Small Changes, Big Impact: Acquisition Testing for ROI

Wednesday, April 20, 2022 (1:00 PM - 2:00 PM) (EDT)
Event Details

No matter the size of your budget, there is a key to improving your direct mail campaign performance: testing, re-testing, and testing again. Honing in on what resonates best with your donors and prospects can be the key to unlocking better performance and gaining the best donors. If you have a limited budget or limited learnings, acquisition testing can feel impossible - but it  doesn't have to be.

This session will cover how small, impactful changes to acquisitions can bring in big wins for your organizations, and how thoughtful package testing can bring in great donors and increase ROI. Attendees will learn a number of tests, tweaks, and improvements that they can apply immediately.

Key Take-Aways

  • What changes and tests they can implement right now to increase donor acquisition.
  • How to set up readable tests and what to watch for when setting up a test.
  • How to evaluate winning packages and make them even better.


Katie Corradini, Manager of Annual Fund and Operations, TechnoServe

Barbra Schulman, Vice President of Integrated Marketing, Faircom NY

Gwen Yi, Annual Giving Manager, Conquer Cancer


We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at [email protected] or 646-675-7314.

Featured Sponsor

Additional Information
Event Contact:
Risa Sudnow
Contact Organization:
Direct Marketing Fundraisers Association
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