Relational Mid-Level Programs and Direct Response

Join seasoned Mid-Level Giving professionals from the American Cancer Society as they explore how Direct Marketing and Mid-Level Giving departments can collaborate for relationship-based fundraising. Many Mid-Level programs are sophisticated Direct Mail packages, and there's a real opportunity for more organizations to implement relational Mid-Level programs, in partnership with Direct Mail. 

KEY TAKEAWAYS:  

• The difference between relational and transactional Mid-Level programs 
• Effectively building a relational Mid-Level program 
• Partnering with Direct Mail on your relational based program

SPEAKERS:

Kara Ansotegui, Senior Director, Leadership Annual Giving, American Cancer Society
David Reid, Donor Marketing Programs Manager, American Cancer Society
Lauren Ashcraft, Senior Director, Direct Mail, American Cancer Society

ACCESSIBILITY

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314

FEATURED SPONSOR