Leveraging Cultivation and Stewardship to Build Your Mid-Level Program

Earthjustice conducted a year-long cadence and messaging test to try and upgrade more donors into their Mid-Level giving program. Given current challenges in fundraising and the knowledge that these are donors who are interested in more than just a transactional relationship, they wanted to test the cadence and type of messaging to encourage donors to upgrade into a higher level of relationship with the organization.

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 https://us02web.zoom.us/j/85632848210

In this webinar you will learn the donor communications journey for this test, how it did, and some practical take-aways on how to build strong donor relationships, and increase your own mid-level donor pool. None of this would be possible without a strong collaboration between their direct response team and gift officers. Discover how Earthjustice has created a strong internal, integrated team – because we are all stronger as one!

SPEAKERS

Rebecca Kirkpatrick, Associate Director, Justice Partners, Earthjustice

Mary Ellen Mullaney, Associate Director of Direct Response, Earthjustice

Christine Shilosky, SVP/COO, Mal Warwick Donordigital

ACCESSIBILITY

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

FEATURED SPONSOR