How to Get Beyond One Size Fits Nobody Messaging
Free to attend.
Members: Can view at anytime
NonMembers: Can only view the live webinar
We are what we choose. If you want more people to choose you with their mouse and pen then your messaging needs to match their Personality and motivation. But how and where to start? Join us for a behind the scenes look at how we used "small", 1st party data and "big", 3rd party data to unearth insights and make them scalable. You'll see real examples from New Orleans City Park (City Park Conservancy) and how their message formula now includes word, image and design choices that fit different supporter personality profiles.
If the message matches who the supporter is on the inside, it's more likely to be seen, agreed with and acted on. You know people are different. We'll share how to build on that intuition in a simple, effective way to finally get beyond the one-size-fits-all messaging world that too often, fails to connect with our different supporters.
- Discover Personality Research and how it ties in to supporter choices
- Understand how you can get personality scores on your donor file
- See what words, image and design choices fit best with different supporter personality profiles
- See lots of real world examples showing the lift from matching message to motivation
Casie Duplechain, Chief Philanthropy and Engagement Officer, City Park Conservancy
Kevin Schulman, Founder, DonorVoice
Katherine Valvo, Vice President Nonprofit Data, Epsilon