How Ethical Creative is Changing Fundraising Best Practices

As fundraisers, we’re always on the search for the most effective way to make our donors feel like heroes and raise more revenue. But is this goal truly aligned with our values and mission? In this session, we’ll explore the emerging paradigm of Community Centric Fundraising and how we can adhere to its principles through our use of ethical creative. 

We’ll explore how our photos, story-telling, and even our use of responsible AI all play a role in our commitment to our communities — and why it’s time to ditch some of our creative “best practices” in favor of options that promote inclusion, equity, and human dignity. 

Key Take Aways: 

• As a result of attending this session, participants will gain a deeper understanding of ethical creative by exploring topics such as image use, language, and leveraging AI. 
• Participants will also learn about the real-world implications of committing to an ethical creative framework and gain insights on how to promote ethical creative in their organization.

SPEAKERS

Mary Abeson, Marketing Officer, Women For Women International 

Zoe Clarke, Senior Account Executive, Mal Warwick Donordigital

Bonnie Catena, Connector-in-Chief, Catena Connects  

ACCESSIBILITY

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

CFRE 

FEATURED SPONSOR