Fire Up Your Email Program

Email continues to be the workhorse of any nonprofit’s digital program. But the marketplace is crowded and inboxes are overflowing. Learn how to stand out from your competitors and raise more money by creating an engaged email community. See how Central Park Conservancy revamped their email program using new messaging and design, changing their send calendar, and implemented marketing automation. Case studies from other organizations will be presented, too, so there will be plenty of ideas, tips, and tricks for you to take away and implement in your own program.

Key Take Aways

• How to change up your creative and messaging to keep supporters engaged.
• Using educational and engagement emails to keep constituents opening emails.
• Employing marketing automation to double your open rates, increase click-throughs, and reduce list churn.
• Knowing how to spot deliverability issues—and what to do about it.

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314

Speakers

Jessica Harrington, President, The Harrington Agency

Shayla Titley, Director of Membership, Central Park Conservancy

CFRE Credit

Completion of this event is applicable for 1 POINT in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

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