Donors are Customers

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While we love to think of the nonprofit industry as unique, the fact remains that our donors and prospects are influenced by the same rising expectations as consumers – they expect organizations to know what content they want (like Netflix), to receive immediate gratification (like Amazon), and to receive elegant experiences (like Apple). To do that, you must know your customers. And to know your customers, you must have an integrated data set to glean insights, create compelling journeys, and deliver experiences that create long-lasting and profitable relationships.  

Many nonprofits, large and small, store “program” and fundraising data in a variety of disparate environments and operational silos, creating inefficiencies, compromising revenue and creating poor constituent experiences. Learn how leading nonprofit organizations are leveraging advancements in technology to combine their data to gain a single view of their prospects and constituents across all programs.

Key Take-Aways

• Learn how using advancements in technology you can combine massive amounts of data to gain a single view of their prospects and constituents across all programs.
• Better understand audience interests, attitudes and behaviors to create more relevant content, improve targeting, optimize spend across all media and channels to improve engagement, retention, gift frequency and short and long-term.

Speakers

Becky Johnson, VP Constituent Experience and Direct Response Management, American Heart Association

Sudeshna Sen, Ph.D, Vice President Audience Analytics, Merkle

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