Diversity and Representation in Direct Response

Wednesday, February 8, 2023 (1:00 PM - 2:00 PM) (EST)
Event Details

Do your program strategies consider the unique and diverse audiences impacted by, and connected to, your mission. Do they see themselves in your ads, your appeals, your social media posts, and your direct mail? Furthermore, are your channels accessible so that all audiences can engage with your content?

Ask yourself if everyone feels represented by your programs – and if they don't or you would like to deepen your inclusivity, join this important discussion, as Kim Richardson and Kacey Crawford share the importance of, and practical ways to, diversify your donor base and create experiences that drive inclusion and representation in your marketing and fundraising program.


  • Understand the importance of Diversity, Equity, and Inclusion in your direct response program and how to ensure your program is accessible
  • Define the unique attributes of your service recipients and supporters to better represent, and communicate with, your constituents and communities
  • Learn how storytelling and segmentation can be tailored to connect with diverse audiences in more meaningful ways


We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.


Leonor Salgado, Associate Development Officer, Annual Giving, Children's Health

Kacey Crawford, VP Digital Strategy, Pursuant

Kim Richardson, AVP Client Strategy, Pursuant


Additional Information
Event Contact:
Risa Sudnow
Contact Organization:
Direct Marketing Fundraisers Association
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