Diversity and Representation in Direct Response
Do your program strategies consider the unique and diverse audiences impacted by, and connected to, your mission. Do they see themselves in your ads, your appeals, your social media posts, and your direct mail? Furthermore, are your channels accessible so that all audiences can engage with your content?
Ask yourself if everyone feels represented by your programs – and if they don't or you would like to deepen your inclusivity, join this important discussion, as Kim Richardson and Kacey Crawford share the importance of, and practical ways to, diversify your donor base and create experiences that drive inclusion and representation in your marketing and fundraising program.