Data Driven Storytelling
While creating compelling stories is the very heart of effective fundraising, that's only half the story. When you use data to drive your storytelling to acquire, engage and retain supporters, you can take your fundraising program to new levels. In this session, we share a working case study on how strategic, data-driven storytelling through channel integration created a record-breaking campaign for MAP International.
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You will learn:
- Real-life, hands-on examples of creative and direct marketing strategies that inspired supporters to take action
- Take home innovative, cost-effective ideas that WORK and that you can use immediately – no matter what the size of your organization or your budget!
- A behind-the-scenes look at how MAP International has created integrated, record-breaking fundraising campaigns
Accessibility
We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.
Speakers
Janice Bryant, VP/Director of Marketing and Communications, MAP International
Amy Graves, Principal/Chief Creative Officer, AGB Creative
Featured Sponsor
CFRE Credit
Completion of this event is applicable for 1 POINT in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
