CTV OTT OLV & You!
1 - 2PM
With the advent of streaming services, television advertising, which used to be the domain of only the highest profile nonprofits is now easily accessible for most organizations. This medium is perfect for showing your mission and why it is important to give. In addition this new advertising vehicle has the capacity to target specific demographics and user bases plus track your results.
If a new and successful revenue stream sounds intriguing to you, join Ryan Pena of Be the Match and Jeff Cosgrove of Epsilon to discuss Connected TV(CTV)/Over The Top (OTT)/Online Video (OLV) and discover how non-profits can better utilize these technologies. An informative case study on exploring how Be the Match used this media outlet to raise awareness of their mission will be presented.
You will learn:
- The difference between CTV, OTT and OLV
- How to determine which fits best into your awareness and fundraising program
- How campaign measurement can help your organization step more confidently into this media
We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at [email protected] or 646-675-7314.
Ryan Pena, National Marketing Director,Be The Match/National Marrow Donor Program
Jeff Cosgrove, Principal Data Sales, Epsilon
Full participation in this program is applicable for 1 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.