Creating a Cohesive Donor Journey
Webinar is free to attend.
Members can download the recording and presentation after the event.
Create a cohesive donor journey from direct mail to compelling landing pages and everything in between.
Join us to hear best practices for targeting prospective donors to make the most of this important day and reach the audiences that are most inclined to give for your respective organizations using a variety of tactics and data points to help inform your strategy.
You will learn:
- Learn low-cost, simplistic ways to personalize your prospect/donor journey
- Learn how to ensure all donors ‘hear’ one voice from your organization
- Learn how to properly segment audiences to ensure they stay on the right path.
Carla Cunha, Senior Account Director, Faircom NY
Diana Lee, Associate Vice President of Integrated Marketing, Faircom NY
Monica Martinez, Director of Individual & Planned Giving, SAFE
Ishmam Raidah Rahman, Deputy Director of Mid-level Giving, Mass Markets USA, International Rescue Committee