Creating a Cohesive Donor Journey

Giving Tuesday
Thursday, February 29, 2024 (2:00 PM - 3:00 PM) (EST)


Webinar is free to attend.

Members can download the recording and presentation after the event.

Event Details

Create a cohesive donor journey from direct mail to compelling landing pages and everything in between.

Join us to hear best practices for targeting prospective donors to make the most of this important day and reach the audiences that are most inclined to give for your respective organizations using a variety of tactics and data points to help inform your strategy.  

You will learn:

  • Learn low-cost, simplistic ways to personalize your prospect/donor journey
  • Learn how to ensure all donors ‘hear’ one voice from your organization
  • Learn how to properly segment audiences to ensure they stay on the right path.


We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at or 646-675-7314.


Carla Cunha, Senior Account Director, Faircom NY

Diana Lee, Associate Vice President of Integrated Marketing, Faircom NY

Monica Martinez, Director of Individual & Planned Giving, SAFE

Ishmam Raidah Rahman, Deputy Director of Mid-level Giving, Mass Markets USA International Rescue Committee


Additional Information
Event Contact:
Risa Sudnow
Contact Organization:
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