Building a Strong Donor Base in Uncertain Times

In an acquisition environment marked by inflation, declining response rates and list fatigue, Defenders of Wildlife faced an existential challenge: How would they continue growing their grassroots donor base while many organizations were shrinking or pausing acquisition altogether?  

Supported by their strategic partners at ABD Direct, instead of pulling back, they doubled down — making a multi-channel, high-volume acquisition investment in modeled audiences with The Digital Co-Op during Q4 last year. The result?

Growth in their donor base during a period where many other nonprofit organizations saw file contraction. During this webinar, leaders at Defenders of Wildlife, along with their partners at MissionWired and ABD Direct, will dive into the details of their acquisition strategy and the tactics that drove such massive success. 

Key Take Aways

• Intentionally invest into a headwind — betting on long-term list growth vs. short-term return on investment. 
• Modeled audiences help break through list fatigue. 
• Leverage urgency-based framing and direct calls to action to drive results. 

Speakers:

• Ben Deutsch,  Vice President, Digital Marketing, ABD Direct
• Brandy Swimeley, Vice President, Marketing, Human Rights Watch 
• Jack Valor, Vice President, Growth and Accounts, Mission Wired

ACCESSIBILITY

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

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