2026 Fall Sustainer Virtual Group Meeting

You know sustainers are worth the investment—but how do you convince everyone else? 

Join the next session of our Sustainer Group meeting on September 29th from 3–5 PM ET for a discussion on effectively communicating the value of recurring giving programs to organizational leadership. We'll explore how to make the case for sustained investment in monthly giving, frame long-term success metrics, demonstrate sustainer lifetime value, and compare the impact of one-time versus recurring donors.

Hear from speakers and industry experts about the messaging, data, and conversations that have helped secure leadership support for recurring giving programs. Participants will have the opportunity to share common challenges and successful strategies for pitching and continually reinforcing the value of sustainer investment.

Bring your case studies, presentations, reports, and real-world examples to share with the group. Whether you've successfully secured leadership buy-in or are still building your case, come ready to exchange ideas and learn from fellow industry peers. You can upload your materials during the registration process or at any time before the event here.

You'll leave with practical tools, proven talking points, and peer-tested strategies to help make recurring giving a lasting organizational priority. 

Space is limited and participation is offered to DMFA Sustainer Group members only. 

Speakers:

Charity Haines, Director, Annual Giving and Stewardship, No Kid Hungry/Share Our Strength

Heather Hemphil, Sustainer Audience Manager, ALSAC / St. Jude Children’s Research Hospital^®

Lewis Pipkin, Senior Data Analyst, ALSAC / St. Jude Children’s Research Hospital^®

How to register:

DMFA members with the Sustainer Group benefit are eligible to register for this event. If you do not have the benefit, it will look like the registration is closed. Only Active Nonprofit DMFA members with an active sustainer program of 1,000 and up recurring donors are eligible for this benefit. Email info@dmfa.org to find out how to add this Sustainer Group free benefit to your DMFA membership.

Participation: 

Limited to two participants from each invited organization. Each attendee will need to sign up in order to be able to gain access to the event.

Accessibility

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

Confidentiality Guidelines: To ensure the highest level of participation and engagement from all attendees, your registration indicates agreement to the following guidelines: 

You may: 

• Share the materials with your immediate staff and co-workers, provided they also understand the confidential nature of this information and the restrictions on its use. 
• Disclose to outside parties the names of the other organizations participating in this meeting.

Please do not: 

• Share the materials with consultants, partner for profit organizations, other nonprofit organizations or other outside parties. 
• Share organization specific information (like data or strategies) with outside parties without the express permission of that organization. 

Register no later than September 28, 2026: Please note that you will need to log into your DMFA members-only account to register. Please email info@dmfa.org with any account issues.

Sustainer Group Volunteer Advisory Committee: 

Letal Zidkony, Senior Director, Donor Loyalty & Marketing Strategies, Planned Parenthood Federation of America

Letal has over 15 years of experience in Direct Response roles, leading and guiding large multi-channel acquisition and conversion programs; offering perspective that blends both deep channel knowledge with extensive strategic and operational insight. Letal serves on the DMFA's Executive Committee.

Helen Robare, Associate Director, Digital Acquisition & Innovation, The Nature Conservancy

Helen has been working in the non-profit space for 15 years, spending the last 10 in direct response fundraising. She entered the industry agency-side but joined The Nature Conservancy in July 2021 to lead Sustainer Retention & Cultivation programs. Helen now serves as the Associate Director of Digital Acquisition & Innovation, overseeing the entire digital acquisition portfolio and responsible for innovative expansion across the digital landscape.

Jennifer Minogue, Director, Monthly Donor Cultivation and Retention, ASPCA

As the ASPCA’s Director of Monthly Donor Cultivation and Retention, Jennifer oversees the strategic direction of the ASPCA’s sustainer programs. She has contributed to the success of the ASPCA’s life-saving since late 2006, building on a life-long passion for animal welfare to engage donors and reach targeted fundraising goals. Currently, Jennifer sets and implements the retention, upgrade and recapture strategy for recurring donors through multi-channel marketing. 

Dana Bunke, Senior Vice President, Direct Response & Integrated Fundraising, Easterseals

Dana has spent years in various marketing and fundraising roles at US-based, national nonprofit organizations. She currently leads direct response and integrated fundraising at Easterseals. Dana, Kevin, three children and an energetic dog live above their coffee shop in Memphis, TN.

Anna Averling, Senior Vice President Integrated Fundraising & Donor Services, Feed the Children

Anna Averling has dedicated her career to helping nonprofit organizations build sustainable revenue and strengthen their brands, with the programs and teams she has led collectively generating more than $1 billion in charitable support. She currently serves as Senior Vice President of Integrated Fundraising & Donor Services at Feed the Children, where she advances donor-centered strategies that accelerate its global movement to end child hunger.

Linea Adcock, Director Sustainer Experience | Performance Marketing, ALSAC/St. Jude Research Hospital

Linea Adcock is the director of sustainer experience at ALSAC the fundraising and awareness organization for St. Jude Children’s Research Hospital.  She has held various marketing and fundraising roles at two national non-profits but has dedicated the last 10+ years of her career to growing the sustainer giving model.  Linea keeps busy with her active family and enjoys visiting new places, cooking and crafting.

PALLADIUM SPONSORS:

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