20 Ways to Integrate Your Direct Mail and Digital Fundraising

Tuesday, April 30, 2024 (1:00 PM - 2:00 PM) (EDT)


Free for all

Members: Can view the recording

Nonmembers: Can only view live presentation.

Event Details

With today's technology, it's easy for us to get distracted by all the different ways to communicate. From social media, email, live-streaming, texting, direct mail, etc., it's becoming increasingly challenging to get your donor's attention. Multichannel giving has become more integral to a successful direct marketing program than ever before. 

In this rapid-fire session, you will learn 20 different ways to get started with integrating your direct mail and online fundraising strategies to lift response, increase revenue, and build donor loyalty. 

Key Take Aways: 

  •  Immediate and quick ways to integrate direct marketing communications with relatively low lift  
  • Ways to ensure data is synced and integrated across systems to provide best donor experience 
  • Collaborate across teams to develop transparent and coordinated campaigns


Kim Abuelhaj, Senior Director, Annual Giving, GLAAD

Laura Cole, Vice President Account Services, Sanky Communications

Carol Marchesano, Senior Director, Digital Marketing, North Shore Animal League


We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.


Additional Information
Event Contact:
Risa Sudnow
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