15 Cost-Saving Ideas to Deploy in the Face of Rising Costs
While we direct response fundraisers are ever hopeful in thinking cost increases will right-size, plateau or ideally stop all together, the experts in the industry tell us to expect more of the same for some time to come…. So what do we do?!
In this session, we'll share 15 proven cost-saving ideas to out-smart continual rising costs, to help avoid deleterious reduction in mail volumes while maximizing net income, donor retention and value. We’ll cover the tried and true and the new, from adjustments to direct mail formats to purchasing and production strategies, to more refined audience segmentation, the emergence of new program "tracks," and more!
Key Take Aways
- Discover tangible cost-cutting solutions that you can implement in your own organization.
- Learn where to lean in and where to cut losses in managing to industry trends, ongoing.
- Find out how managing rising costs is bringing out the best thinking, teamwork, and sheer scrappiness in our fundraising community.
Lisa M. Smith, Senior Vice President, Group Director, Newport One
Robyn Rineer, Deputy Vice President Direct Marketing, International Fund for Animal Welfare
Cindy Barham, Vice President, RWT Productions