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DAY 2: Direct Response 101

July 17, 2025 1:00 PM - 4:30 PM (EDT)

Description

Join DMFA's New Direct Response 101 – A Two-Day Virtual Masterclass!

Are you new to direct response fundraising or looking to refresh your skills? DMFA’s brand-new Direct Response 101 Virtual Masterclass is your fast track to mastering the essentials. This is the second day of a two-day, interactive series, which will provide you with foundational insights and practical skills from seasoned nonprofit leaders and industry experts. See Day 1 here.

Here are the sessions for Day 2.

Engage, Execute, Measure & Learn

Get a complete view of successful direct response strategies—from planning to post-campaign analysis.

SPEAKER Luke Franklin, Vice President of Membership, ASPCA.

Soup to Nuts Direct Mail Production

Learn from a panel of direct mail production experts from Production Solutions.

SPEAKERS 

Michelle Johnston, Sr. Manager of Strategic Development , Production Solutions 

Jamie McQueen, Vice President of Client Growth, Production Solutions 

Digital Marketing Basics

Gain a solid understanding of essential digital marketing channels—email, social, paid search, and more

SPEAKERS Eliza Slone, Vice President Strategy,  MKDM Digital Agency

Putting It All Together

Wrap up with a multi-channel strategy session led by experts from MissionWired, a leading multi-channel agency.

Patrick Burton, Senior VP, Director of Strategy and Acquisition, Mission Wired

Accessibility

We want to eliminate any barriers for attendance and have this be a good experience. If you need any accommodations to attend, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

Participation in Direct Response 101 Day 2 is applicable for 4 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification. Full Participation in both days qualifies for 8 Points.




FEATURED SPONSOR


Pricing

Free for Members

Non Members: $35 per day or $60 for both Sessions

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Contact Information

DMFA
Name: Risa Sudnow
Email: info@dmfa.org
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