Telemarketing remains a highly underutilized and controversial fundraising channel with incredible value for a multi-channel program. Learn the benefits of telemarketing for improving donor retention, increasing lifetime value, upgrading high value donors, finding planned giving prospects and driving up revenue especially for monthly giving. Learn from the telefundraising firm and the client side best practices for how to build and manage a TM program.
Key Take Aways:
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CFRE
Full participation is applicable for 1 point in Category 1.B -Education of the CFRE International application for initial certification and/or recertification
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Members: Can access live webinar and the recording
Non Members: Can only access live webinar
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