Webinar: A Brave New (Prospecting) World

Join us for this informative webinar where esteemed speakers from Amnesty International, Epsilon and Integral LLC will provide a guide to leveraging merge-purge in a way that will empower nonprofits to efficiently maximize their direct mail acquisition universe. 

LOG IN AT 1 PM EST  anymeeting.com/PIID=EF51D881824D31

Leveraging research conducted across the industry and back-tested on several nonprofit organizations, this session will examine the impact merge priority has on list investment and identify opportunities for nonprofits to efficiently source profitable, unique list universes. We will consider commonly held hypotheses such as the cost of exchange names, the benefit of ranking coop and compiled list sources last, and the effectiveness of a random merge priority. 

You will learn: 

• How to turn the way we analyze direct mail acquisition upside down and how to adapt 
  • The new process - know true list level performance without the influence of the merge output 
  • How this new way of looking at performance will change the way we do business 
  • The new merge including unique prioritization – list by list and average cost saving 
• Ways to make your mail program more efficient – decrease cost to acquire a donor 
• New opportunities to justify board investments/invest savings into new channels and programs 
• How to protect your donors from over-saturation. Controlling and limiting the number of times other organizations use your names. 

Speakers: 

Kate Hollandsworth, Senior Director of Strategic Services, Integral LLC 

Katie Valvo, Senior Director of Nonprofit, Epsilon

Beth Wrubleski, Senior Director of Direct Response Fundraising, Amnesty International, USA