Key Metrics 101

“How many new members do we have this year?” “Are we on track to make budget?” “What’s our retention rate?” Your boss wants to know – and is relying on YOU to know the answers. In this session, learn how to identify and understand the most important performance metrics for your direct marketing fundraising program, both by channel and overall. We’ll help you see how all the metrics work with each other and how you can benchmark your organization’s stats against previous stats and against industry standards for your sector. And finally, we’ll share techniques on how to communicate these metrics-and what they mean for the program-to your boss so they get the information they need quickly and easily. 

KEY TAKE AWAYS: 

• Learn how to identify and understand the most important performance metrics for your direct marketing fundraising program 
• Understand how all the metrics work with each other and how you can benchmark your organization’s stats
• Techniques on how to communicate these metrics to your boss effectively 

SPEAKER 

TJ Hillinger Vice President & Director of Analytical Services Avalon Consulting Group