BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20261020T130000 DTEND;TZID=America/New_York:20261020T140000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:When Growth Gets Tough\, Retention Gets Smarter DESCRIPTION:When it's harder and more expensive than ever to acquire new donors\, retention becomes your strongest growth strategy. But keeping new donors isn't as simple as sending a thank-you note or relying on traditional RFM (Recency\, Frequency\, Monetary) metrics to predict loyalty.\nIn this session\, we'll explore how leading nonprofits are using a wider range of data points beyond gift history alone to tailor new donor journeys that optimize retention from the start of the relationship.\nThrough case examples and cross-client trend data\, we'll show how focusing on the right data at the right time can dramatically improve new donor retention rates and overall file value. If your acquisition dollars aren't going as far as they used to\, this session will help you make sure every new donor you bring in is one worth keeping. KEY TAKE-AWAYS:Design Data Informed Journeys: Discover how to create personalized\, scalable new donor experiences that strengthen relationships from the very first gift.Shift from Reactive to Proactive Stewardship: Understand how to anticipate donor needs and actions to prevent lapses before they happen.Get Comfortable in the Uncomfortable: Explore strategies for using attribution and retention data even when it's messy or incomplete\, helping your team make confident\, data-informed decisions that keep the big picture in mind. Turn Insights into Action: See practical examples of translating retention data into strategies that drive higher-year retention and long-term file growth.SPEAKERS:Kim Chelpaty\, Director\, Direct Marketing\, Mercy CorpsDan Clasgens\, Director of Direct Marketing\, DAV Madeline Ruffin-Thomas\, Vice President\, Fundraising StrategiesACCESSIBILITYWe will provide automated transcription at this event. If you need additional accommodations\, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.Featured Sponsor X-ALT-DESC;FMTTYPE=text/html:

When it&rsquo\;s harder &mdash\; and more expensive &mdash\; than ever to acquire new donors\, retention becomes your strongest growth strategy. But keeping new donors isn&rsquo\;t as simple as sending a thank-you note or relying on traditional RFM (Recency\, Frequency\, Monetary) metrics to predict loyalty.


In this session\, we&rsquo\;ll explore how leading nonprofits are using a wider range of data points &mdash\; beyond gift history alone &mdash\; to tailor new donor journeys that optimize retention from the start of the relationship.


Through case examples and cross-client trend data\, we&rsquo\;ll show how focusing on the right data &mdash\; at the right time &mdash\; can dramatically improve new donor retention rates and overall file value. If your acquisition dollars aren&rsquo\;t going as far as they used to\, this session will help you make sure every new donor you bring in is one worth keeping.  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;

KEY TAKE-AWAYS:

SPEAKERS:

ACCESSIBILITY

We will provide automated transcription at this event. If you need additional accommodations\, please contact Risa Sudnow at \;info@dmfa.org \;or 646-675-7314.

Featured Sponsor


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