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DTSTART;TZID=America/New_York:20261104T140000
DTEND;TZID=America/New_York:20261104T150000
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SUMMARY:Beyond the Welcome Series: Five New Ways to Leverage Email Automations
DESCRIPTION:You probably have your Welcome Series automated\, but when it comes to automations\, there's a world of opportunity beyond the basics. This session will explore how organizations of all sizes can build automations that will drive more engagement and revenue to your organization. We'll showcase practical examples like re-engagement campaigns\, cart abandonment\, upsells\, sustainer tactics\, and other automations that help deepen supporter relationships. Drawing on real nonprofit case studies\, we'll share lessons learned and best practices for designing automations that are practical and effective. Whether you're working with a small team and limited resources or seeking to broaden your digital program\, you'll leave with actionable strategies to make email automation work harder for your mission. KEY TAKE-AWAYSIdentify new automation opportunities  Leave with practical examples and best practices  How to implement automations at your organization\, even if you have limited staff and budgetSPEAKERS:David Lothamer\, Vice President of Digital\, Avalon  Maan Sacdalan\, Director of Digital Production and Database Management\, National Trust for Historic PreservationACCESSIBILITYWe will provide automated transcription at this event. If you need additional accommodations\, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.FEATURED SPONSOR
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><p>You probably have your Welcome Series automated\, but when it comes to automations\, there&rsquo\;s a world of opportunity beyond the basics. This session will explore how organizations of all sizes can build automations that will drive more engagement and revenue to your organization.&nbsp\;</p><p>We&rsquo\;ll showcase practical examples like re-engagement campaigns\, cart abandonment\, upsells\, sustainer tactics\, and other automations that help deepen supporter relationships. Drawing on real nonprofit case studies\, we&rsquo\;ll share lessons learned and best practices for designing automations that are practical and effective.&nbsp\;</p><p>Whether you&rsquo\;re working with a small team and limited resources or seeking to broaden your digital program\, you&rsquo\;ll leave with actionable strategies to make email automation work harder for your mission.&nbsp\;</p><p><strong fr-original-style="" style="font-weight: 700\;"><span style="color: rgb(243\, 121\, 52)\;">KEY TAKE-AWAYS</span></strong></p><ul fr-original-style="" style="list-style-position: inside\;"><li>Identify new automation opportunities &nbsp\;</li><li>Leave with practical examples and best practices &nbsp\;</li><li>How to implement automations at your organization\, even if you have limited staff and budget</li></ul><p><meta charset="utf-8" /></p><p style="box-sizing: border-box\; margin: 0px\; padding: 0px 0px 1em\; border: 0px\; font-size: 16px\; vertical-align: baseline\; line-height: 1.5em\; text-align: left\; color: rgb(0\, 0\, 0)\; font-family: Montserrat\, sans-serif\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 18px\; vertical-align: baseline\;"><strong fr-original-style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 18px\; vertical-align: baseline\; font-weight: 700\;" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 18px\; vertical-align: baseline\; font-weight: 700\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 18px\; vertical-align: baseline\; color: rgb(243\, 121\, 52)\;">SPEAKERS:</span></strong></span></p><ul fr-original-style="" style="list-style-position: inside\;"><li>David Lothamer\, <em>Vice President of Digital</em>\, <strong fr-original-style="" style="font-weight: 700\;">Avalon</strong> &nbsp\;</li><li>Maan Sacdalan\, <em>Director of Digital Production and Database Management\,</em> <strong fr-original-style="" style="font-weight: 700\;">National Trust for Historic Preservation</strong></li></ul><p style="box-sizing: border-box\; margin: 0in\; padding: 0px 0px 1em\; border: 0px\; font-size: 12pt\; vertical-align: baseline\; line-height: 1.5em\; text-align: start\; color: rgb(0\, 0\, 0)\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration: none\; font-family: Aptos\, sans-serif\; caret-color: rgb(0\, 0\, 0)\;"><strong fr-original-style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; font-weight: 700\;" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; font-weight: 700\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; color: rgb(243\, 121\, 52)\;">ACCESSIBILITY</span></strong></p><p style="box-sizing: border-box\; margin: 0px\; padding: 0px 0px 1em\; border: 0px\; font-size: 16px\; vertical-align: baseline\; line-height: 1.5em\; text-align: left\; color: rgb(0\, 0\, 0)\; font-family: Montserrat\, sans-serif\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">We will provide automated transcription at this event. If you need additional accommodations\, please contact Risa Sudnow at&nbsp\;</span><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; color: rgb(243\, 121\, 52)\;"><a fr-original-style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; outline: 0px\; text-decoration: none\; color: inherit\; transition: all 0.3s ease 0s\; user-select: auto\;" href="mailto:%20info@dmfa.org" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; outline: 0px\; text-decoration: none\; color: inherit\; transition: all 0.3s ease 0s\; user-select: auto\;">info@dmfa.org</a>&nbsp\;</span><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">or 646-675-7314.</span></p><p style="box-sizing: border-box\; margin: 0px\; padding: 0px 0px 1em\; border: 0px\; font-size: 16px\; vertical-align: baseline\; line-height: 1.5em\; text-align: left\; color: rgb(0\, 0\, 0)\; font-family: Montserrat\, sans-serif\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; color: rgb(243\, 121\, 52)\;"><strong fr-original-style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; font-weight: 700\;" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; font-weight: 700\;">FEATURED SPONSOR</strong></span></p><p style="box-sizing: border-box\; margin: 0px\; padding: 0px 0px 1em\; border: 0px\; font-size: 16px\; vertical-align: baseline\; line-height: 1.5em\; text-align: left\; color: rgb(0\, 0\, 0)\; font-family: Montserrat\, sans-serif\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; background-color: rgb(255\, 255\, 255)\;"><img src="https://res.cloudinary.com/micronetonline/image/upload/q_auto\,f_auto\,c_limit\,w_800\,h_400/v1789582990/tenants/61806833-722a-4550-b226-51b1f62a1e0d/d2a3f2c51fd1485289c9ac97335fde4f/RKD.jpg" width="180" style="width: 180px\; height: 90px\; position: relative\; max-width: 100%\; cursor: pointer\; padding: 0px 1px\;" height="90" fr-original-style="width: 180px\; height: 90px\;" fr-original-class="fr-draggable" /><br /></p></body></html>
LOCATION:
UID:e.1099.1638271
SEQUENCE:3
DTSTAMP:20260925T235036Z
URL:https://members.dmfa.org/events/Details/beyond-the-welcome-series-five-new-ways-to-leverage-email-automations-1927728?sourceTypeId=Hub
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