Tips for Designing and Executing a Successful Omnichannel Marketing Strategy

In order to engage, acquire and retain donors, nonprofits need to make sure they are designing an omnichannel approach to marketing. Today’s donors need multiple touchpoints and relevant messaging targeted to the right audience in order to take an interest in your cause. 

You can log on today at: 

https://us02web.zoom.us/j/85150511196

In this webinar, led by Data Axle’s Richard Geiger and UJA Federation of New York’s AJ Minogue, we’ll provide the steps to designing a data-powered omnichannel strategy, including: 

• How to gather new and audit existing data to ensure multichannel reach 
• The tools needed to build and model custom audiences to reach the right donors, at the right time
• The appropriate goals, metrics and KPIs to have in place to properly measure campaign effectiveness 
• Lessons learned from real-world case studies including the UJA, American Heart Association and the Defenders of Wildlife

Speakers

AJ Minogue, Director of Data Analysis and Reporting, UJA Federation of New York

Richard Geiger, Senior Vice President, Data Axle, Nonprofit Solutions

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

Featured Sponsor