Speed to Second Gift – the Metric That Will Make Your Retention SOAR!

Wednesday, October 21, 2020 (2:00 PM - 3:00 PM) (EDT)
Event Details

Did you know that donors who make a second gift within the first 90 days have a lifetime value that is 10x that of a donor who only makes a single gift to your org? 

In this session, we’re going to show you how to acquire and inspire these SUPERFANS -- loyal donors who will support your org for years to come. This takes more than just a timely acknowledgement or attractive welcome series. In this session, we’ll start by rethinking acquisition strategy and then use nuanced messaging (across channels!) to build a foundational relationship with donors who will become lifetime supporters of your organization.


  • How to modify your acquisition strategy to attract donors most likely to give a second gift quickly.
  • The prime psychological factors that influence giving
  • 10 things you can do speed up that second gift and improve retention ASAP


Nosa Adetiba, Director Member Acquisition, ASPCA

Valerie Vierengel, Account Director, K2D Strategies

Additional Information
Event Contact:
Risa Sudnow
Contact Organization:
Direct Marketing Fundraisers Association
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