Mid & Major Donors: How to Adapt to Shifting Donor Behavior

Rapid shifts in consumer behavior have changed the expectations that customers have for the ways that they interact and engage with companies and brands. Those expectations have changed for donors wishing to engage with nonprofits as well.

Subsequently, donor retention rates and overall donor counts continue on a trend of long-term declines. As fundraisers seek to meet these emerging needs, relationship building has become more important than ever. However, they are faced with privacy concerns, challenges accessing and working with data and creating programs that resonate in the heads and hearts of potential supporters.

Join the Houston SPCA and Pursuant at this informative webinar to learn key strategies on how to adapt to and grow revenue amongst shifting donor behavior.

Key Takeaways

• Explore shifting consumer trends influencing Mid and Major Donor level programs
• Use data to direct donors to appropriate pathways
• Identify upgrade strategies that can drive donor value within your mid-level and major donor program

Accessibility

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

Speakers

Ryan Carpenter, VP Client Success, Pursuant GivingDNA 

Jamie Hartman Spiva, Chief Development Officer, Houston SPCA

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