Demystifying Coop Database Participation

Coops are among the most productive sources of names in your new donor acquisition program. With 8 coop sources now on the market, how should you evaluate the true value exchange for your organization. 

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https://us02web.zoom.us/j/82027315213

Takeaways

• Understand permission rights for use of the data 
• Understand how the Coop ingests your data into the base 
• Who owns the data within the Coop 
• How is your data used within and potentially outside the Coop 
• What happens to your data if you pull out of the Coop 
• What happens when your donor “opts out” 
• Typical use cases for a Coop

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

Speakers

Tom Fleming, SVP Donor Acquisition, Adstra Nonprofit

Tyler Hall, Senior Director, Direct Marketing, Easterseals

Bruce Hammer, VP Nonprofit Services, Path2Response 

Rick Witt, SVP Client Services, Wiland

Hosted by: Britt Vatne, President, Adstra Nonprofit

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