2025 Fall DMFA Sustainer Virtual Group Meeting

October 28, 2025 3:00 PM - 5:00 PM (EDT)

Description

Join the next session of our Sustainer Group meeting for an engaging discussion around how organizations are tackling lapsed sustainer reactivation. This session will cover key insights from the International Rescue Committee (IRC) and Sierra Club’s exemplary sustainer programs. It will also include an open conversation to share your own successes and challenges and learn from other sustainer experts across the industry. 

This event is designed so that you leave with strategies to maximize your recapture program and enhance retention efforts. Space is limited to DMFA members with over 1,000 recurring donors who have the Sustainer Group benefit on their membership. 

RSVP and you can invite one additional colleague from your organization as well.

Email info@dmfa.org to find out how to add this Sustainer Group free benefit to your DMFA membership.

Key Take-Aways:

• Identify various sustainer recapture and reinstatement tactics 
• Learn how the International Rescue Committee (IRC) and Sierra Club engage lapsed sustainers 
• Discover key strategies to retain and regain recurring donors

Speakers:

Kristina Faragher, Managing Director, Membership Acquisition, Sierra Club

Hank Walter, Associate Director, Sustainer Retention, International Rescue Committee (IRC)

Participation: 

Limited to two participants from each invited organization. Each attendee will need to sign up in order to be able to gain access to the event.

Accessibility:

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

Confidentiality Guidelines: To ensure the highest level of participation and engagement from all attendees, your registration indicates agreement to the following guidelines: 

You may: 

• Share the materials with your immediate staff and co-workers, provided they also understand the confidential nature of this information and the restrictions on its use. 
• Disclose to outside parties the names of the other organizations participating in this meeting.

Please do not: 

• Share the materials with consultants, partner for profit organizations, other nonprofit organizations or other outside parties. 
• Share organization specific information (like data or strategies) with outside parties without the express permission of that organization. 

Register no later than October 25, 2025: Please note that you will need to log into your DMFA members-only account to register. Please email info@dmfa.org with any account issues.

Sustainer Group Volunteer Advisory Committee: 

Letal Zidkony, Senior Director, Donor Loyalty & Marketing Strategies, Planned Parenthood Federation of America

Letal has over 15 years of experience in Direct Response roles, leading and guiding large multi-channel acquisition and conversion programs; offering perspective that blends both deep channel knowledge with extensive strategic and operational insight. Letal is the DMFA Membership and Marketing Committee Chair and a member of the Executive Committee.

Helen Robare, Associate Director, Digital Acquisition & Innovation, The Nature Conservancy

Helen has been working in the non-profit space for 15 years, spending the last 10 in direct response fundraising. She entered the industry agency-side but joined The Nature Conservancy in July 2021 to lead Sustainer Retention & Cultivation programs. Helen now serves as the Associate Director of Digital Acquisition & Innovation, overseeing the entire digital acquisition portfolio and responsible for innovative expansion across the digital landscape.

Jennifer Minogue, Director, Monthly Donor Cultivation and Retention, ASPCA

As the ASPCA’s Director of Monthly Donor Cultivation and Retention, Jennifer oversees the strategic direction of the ASPCA’s sustainer programs. She has contributed to the success of the ASPCA’s life-saving since late 2006, building on a life-long passion for animal welfare to engage donors and reach targeted fundraising goals. Currently, Jennifer sets and implements the retention, upgrade and recapture strategy for recurring donors through multi-channel marketing. 

Dana Bunke, Senior Vice President, Direct Response & Integrated Fundraising, Easterseals

Dana has spent years in various marketing and fundraising roles at US-based, national nonprofit organizations. She is currently leads direct response and integrated fundraising at Easterseals. Dana, Kevin, three children and an energetic dog live above their coffee shop in Memphis, TN.

Linea Adcock, Director Sustainer Experience | Performance Marketing, ALSAC/St. Jude Research Hospital

Linea Adcock is the director of sustainer experience at ALSAC the fundraising and awareness organization for St. Jude Children’s Research Hospital.  She has held various marketing and fundraising roles at two national non-profits but has dedicated the last 10+ years of her career to growing the sustainer giving model.  Linea keeps busy with her active family and enjoys visiting new places, cooking and crafting.