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The Art of Inclusion: Designing Donor Communications for All Donors

September 17, 2024 1:00 PM - 2:00 PM (EDT)

Description

Over 285 million people worldwide live with visual impairments and 15% of the global population lives with some form of disability. Among them, a substantial portion rely on adaptive technology to navigate the digital landscape, including screen readers, voice assistants, and accessible software that open doors to the online world.

In an increasingly digital world where fundraising relies heavily on technology, it's essential to recognize the profound impact of accessibility. Crafting donor experiences that consider this population is not just a matter of social responsibility, it's a strategic necessity for the success of nonprofits and their fundraising campaigns. By adopting inclusive design principles, you'll ensure that no one is left behind, and everyone has the opportunity to connect with your cause.

In this webinar we'll explore how to create digital experiences that are both inviting and empowering for all individuals. We'll dive into the dynamic intersection of technology, philanthropy, and inclusion, revealing how accessible design can be a catalyst for transformative fundraising campaigns. Accessibility isn't merely a matter of compliance, it's an opportunity to create meaningful connections and foster engagement.

KEY TAKE AWAYS


• Define digital accessibility and how it impacts you and your donors
• Demonstrate best practices for accessible branding and creative design
• Identify areas to improve donor and user experience by utilizing accessibility features, and where to start evaluating existing digital experiences, content, and campaigns to create more accessible ones for the future

SPEAKERS

Sandy Shin, Vice President, Marketing & Communications, Braille Institute

Meghan Sharon, Digital Strategist, TrueSense

Amanda Swadlo, Associate Creative Director, TrueSense

Host: Ryan Carpenter, Vice President Client Success, Allegiance Group + Pursuant, Programming Committee Member, DMFA 

ACCESSIBILITY

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314

FEATURED SPONSOR


 

Pricing

This webinar is free to attend.

Members: Can access recording and presentation.

Non Members: Can only access live webinar.

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Contact Information

Direct Marketing Fundraisers Associaton
Name: Risa Sudnow
Phone: (646) 675-7314
Email: info@dmfa.org
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