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How to Leverage Peer-to-Peer SMS for Fundraising

June 25, 2026 1:00 PM - 2:00 PM (EDT)

Description

The ACLU has utilized peer-to-peer texting to capitalize on moments big and small — taking their fundraising program to new heights. Join the ACLU and their partners at MissionWired to dig into the strategies they’ve implemented to scale peer-to-peer texting, including how to launch a peer-to-peer program, how to leverage a program during rapid response moments and so much more.


Key Take Aways:

  • Scaling up a peer-to-peer texting program during rapid response and tentpole moments like Giving Tuesday and End-of-Year
  • Building out a regular peer-to-peer texting cadence
  • Reactivating lapsed audiences

Speakers:

  • Perrin Brunet, Associate Manager, Digital Marketing Production, ACLU
  • Alex Fleming, Managing Strategist, Missionwired

ACCESSIBILITY

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

Featured Sponsor



Time

1 - 2 PM

Pricing

This webinar is free to attend.

Members: Can view the recording and presentation at any time

Non Members: Can only attend the live event. They will not have access to the recording.

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Contact Information

Direct Marketing Fundraisers Associaton
Name: Risa Sudnow
Phone: (646) 675-7314
Email: info@dmfa.org
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