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Beyond the Welcome Series: Five New Ways to Leverage Email Automations

November 4, 2026 2:00 PM - 3:00 PM (EST)

Description

You probably have your Welcome Series automated, but when it comes to automations, there’s a world of opportunity beyond the basics. This session will explore how organizations of all sizes can build automations that will drive more engagement and revenue to your organization. 

We’ll showcase practical examples like re-engagement campaigns, cart abandonment, upsells, sustainer tactics, and other automations that help deepen supporter relationships. Drawing on real nonprofit case studies, we’ll share lessons learned and best practices for designing automations that are practical and effective. 

Whether you’re working with a small team and limited resources or seeking to broaden your digital program, you’ll leave with actionable strategies to make email automation work harder for your mission. 

KEY TAKE-AWAYS

  • Identify new automation opportunities  
  • Leave with practical examples and best practices  
  • How to implement automations at your organization, even if you have limited staff and budget

SPEAKERS:

  • David Lothamer, Vice President of Digital, Avalon  
  • Maan Sacdalan, Director of Digital Production and Database Management, National Trust for Historic Preservation

ACCESSIBILITY

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

FEATURED SPONSOR


Pricing

This webinar is free to attend.

Members: Can view the recording and presentation at any time

Non Members: Can only attend the live event. They will not have access to the recording.

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Contact Information

Direct Marketing Fundraisers Associaton
Name: Risa Sudnow
Phone: (646) 675-7314
Email: info@dmfa.org
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