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Opposites Attract: A Study on How People Engage in Sometimes Polarizing Ways

March 19, 2026 2:00 PM - 3:00 PM (EDT)

Description

It may seem like Americans are divided when it comes to politics, but did you know that some donors put politics aside when it comes to giving? The NonProfit Times collaborated with Data Axle Nonprofit on a study of donor behavior during the political cycle, and the results may surprise you!


Key Take-Aways:

  • Donor profiles and nonprofit organizations match for many different reasons. 
  • Sometimes donors support polarizing causes 
  • Analytical data to understand this phenomenon

SPEAKERS:

  • Richard Geiger, SVP Strategy and Innovation, Data Axle 
  • Paul Clolery, Editor and Chief, The Nonprofit Times

ACCESSIBILITY

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

FEATURED SPONSOR


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This webinar is free to attend.

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Contact Information

Name: Risa Sudnow
Email: info@dmfa.org
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