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The Power of Personal Connection: How to Build a Mid-Level Telemarketing Program

January 14, 2026 2:00 PM - 3:00 PM (EST)

Description

Discover the blueprint for a thriving mid-level telefundraising initiative that not only generates revenue but deepens your connection with donors. In this webinar, fundraisers from the American Civil Liberties Union and International Rescue Committee will share how they built and maintained high-touch telemarketing programs.

Through sharing their successes, challenges, and key takeaways, you’ll gain practical insights on how to build a new program from the ground up and ways to improve existing programs. We’ll elaborate with real case studies and methodologies on building an effective call team, scripting, segmentation, and new strategies with specific examples from a variety of campaigns including emergency response, matching gifts, cultivation calls, bridge campaigns, end-of-year campaigns, and more.

Key Take Aways

How to start a mid-level TM program
How to build an effective relationship between your organization and the call team
How to create a script that inspires your donors and provides a cultivation element
How to use data to inform your strategy and segmentation
Learn the types of telemarketing campaigns: emergency response, bridge, match, reinstatement etc.

SPEAKERS

Christine Lowman, Senior Officer, Mid-level Giving, IRC

Ayesha Mahmooda, Manager, Donor Retention, ACLU

Amanda Zook, Director of Business Developmentt, DCM

FEATURED SPONSOR

Pricing

This webinar is free to attend.

Members: Can view the recording and presentation at any time

Non Members: Can only attend the live event. They will not have access to the recording.

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Contact Information

Direct Marketing Fundraisers Associaton
Name: Risa Sudnow
Phone: (646) 675-7314
Email: info@dmfa.org

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The Power of Personal Connection: How to Build a Mid-Level Telemarketing Program

January 14, 2026 2:00 PM - 3:00 PM (EST)

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The Power of Personal Connection: How to Build a Mid-Level Telemarketing Program

January 14, 2026 2:00 PM - 3:00 PM (EST)

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Pricing

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